If you run your own website or Blog, you may be wondering how you can make it more appealing to readers and to Google search engine alike. There are a few steps you can undertake to ensure your Blog starts to do better, and they don’t have to be difficult. Let’s run you through some. It’s time to start becoming even more successful!
Style – people buy into good aesthetic and design. If something looks appealing, if the graphics are gorgeous and your imagery is beautiful and the website is well designed, people will stay on your page longer. This is exactly what your goal is to ensure people come back and that search engines can see your website is being taken seriously. Look at your design, what is going to be appealing, what style fits your brand, and then, be consistent with every single post, you want to look professional, this will really enhance your website. Look for royalty free images if you are unable to access a HD camera yourself or pay a photographer to help you with imagery. Choose your colours wisely and any graphics, so you’re putting the right message out online to your readers.
SEO – marketing your website is tricky, but with some simple steps, you can start to see it becoming a little more popular. Using keywords and buzzwords will help or you can take it one step further and look at a company to assist you. Companies such as Ignite Digital that offer SEO solutions. The keywords to make your blog appear higher up in Google searches, depends on where you use your keywords. Good clear titles, consistency with the keywords and the topic of the blog is also key. Use these also on your images so they pop up in image searches, it’s quite exciting to see your images appear on Google images.
Utilize Social Media – if you’re not already doing this, then hook your website and brand upto social medias. Be brand consistent and use the same themes, logos and style throughout and tone of voice, but be sure that Social Media will definitely improve your website’s standing as it can be a great way to drive traffic to your page.
- Use Pinterest. If you want to, add a Pinterest button to all your blogs photos, people can pin your Blog posts and save and share them. There also so many ways to promote your website, such as Facebook, paid ads and campaigns and Stumbleupon which is also a good choice, especially for Blog promotion.
- Twitter can be helpful if you want to use hashtags and join in with communities similar to yours and to help you with market research.
So, with these simple steps, start implementing new ideas to your website today and start to see it grow. It takes time, effort and a lot of passion for what you’re doing. Success does not happen instantaneously, however, your consistency in posting and maintaining style and design will assist you on your quest.