Are you having a hard time increasing your presence on social media? Social media is great for getting the word out about your brand, product, or services. However, creating accounts and posting rarely goes above that. Unless you’re willing to go the creepy promotional video route. According to Statista, there were currently 4,26 billion active users on social media globally in 2021. That number is expected to increase to more than 6 billion users in 2027. Everyone has a presence online, but not everyone has a strong one. If you’re struggling to get your name out there, this blog post will tell you 5 ways to increase your presence on social media with little to no budget!
Take part in viral trends.
If you want to increase your presence on social media with little to no budget, consider participating in a viral trend. Many of these go viral overnight and can last for a few weeks, so you need to be quick to get involved. Not to mention, it will place your brand in the hands of millions of people. When participating in a viral trend, you want to ensure that you’re authentic. Refrain from trying to force it to fit in. Alternatively, jumping on hot news stories or training topics will give you a great talking point to engage followers.
Engage with comments in real-time
You’re missing out on a great opportunity if you’re not engaging with your fans on social media. Engaging with your fans on social media is a great way to get their attention and keep it. You need to engage with comments to take advantage of a great opportunity. You want to ensure you’re engaging with comments in real-time. If you’re engaging with words that were posted days or weeks ago, there’s a chance your fans will get annoyed and stop engaging with you altogether. When you post to social media, make sure you have time to follow up on comments as they are left if you can or drop general comments amongst replies, so people know you are reading them and following the conversation; if you can’t reply to every comment personally.
Use live streaming & video.
If you’re looking for a way to increase your presence on social media with little to no budget, you need to start thinking about live video. Not only does it help you improve your presence on social media, but it also helps you rank higher in Google. Several studies show that when brands use video, they get better social media and SEO results. Take your business to the next level by creating interactive videos with your audience. While live videos are great, regular videos are even better. You can use video to raise your profile on social media, including hosting a video Q&A, product unboxing, or hosting a video contest.
Partner with other brands
Partnering with other brands is a great option when you’re looking to increase your presence on social media with little to no budget. Partnering with another brand can help your brand grow while allowing the other brand to grow. Not to mention, you can get the word out about your brand without spending a dime! Partnering with another brand is a great way to get the word out about your brand without spending money. It is best to stick to similar or complementary brands. For example, if you supply healthy foods, try partnering with a gym brand or fitness clothing company.
Host a giveaway
If you’re looking for a way to increase your presence on social media with little to no budget, hosting a giveaway is a great idea. You want to ensure that you’re hosting the giveaway on social media to reach as many people as possible. Hosting a giveaway is a great way to increase your presence on social media for several reasons. First, it’s an instant win. This means that you’ll get new customers instantly. It’s a great way to get your name out there. Another reason that hosting a giveaway is a good idea is that it’ll help you increase your brand’s visibility.
You can give away pretty much anything from branded Christmas gifts to merchandise, cash, vouchers, experiences or anything else suitable and related to your company.
When it comes to increasing your presence on social media, you want to ensure that you’re doing more than just posting. Don’t just post and leave it at that. Make sure that you interact with your fans and potential customers regularly. It’s a great way to get your name out there and help your business grow simultaneously.