Backwards Bra – Saving Wrinkled Cleavage?

 “La Decollette is a product which is used at night, under nightwear, directly worn on the skin.Before using La Decollette, please make sure that you moisturize your cleavage with your regular nightcream. At night, La Decollette will do her job very effectively.Because of this special bra, your breasts are more or less forced to stay in place so no vertical wrinkles will occur and your cleavage will stay smooth. After just 1 night you will see the difference and after 5 to 7 nights you  will be amazed by the stunning result.”

I am not sure what I think about this product. I like the idea of keeping my cleave moisturized because I believe so much in moisturizer to keep skin looking young and pretty. I think this looks a little uncomfortable, but hey if it really works I would be willing to give it a try, but I don’t know if I would pay that price. I might stick some lotion on a big band-aid and see if that does the trick. Maybe by the time my chest starts wrinkling the US will have come up with something similar for a better price.
Would you wear this backwards bra to bed?