The words “diffusion line”, to some of us, carries no meaning. However, to the designer-conscious but budget-minded individual, “diffusion line” carries a lot of excitement with it. What is a diffusion line, you ask?
Well, this turn of words refers to a pairing between a high-end designer and a large retailer to create and market a line of clothing that is affordably priced. Target, David’s Bridal, H&M, and Kohls are just a few of the large retailers that have recently come out with well-priced collections from big-name designers.
It is the best thing to come to “regular” stores for the budget conscious gal, but who wants to have the chance to wear some high-end clothing that may not have been an option in the past.
3.1 Phillip Lim for Target is one of the latest diffusion collections that Target has acquired. Their newest design collection hit stores on September 15, 2013, and instantly the items started selling out both online and in the stores. The collection offers a lot in terms of style; it ranges from the sleek look of a tuxedo jacket to a fun animal print skirt. Best of all, the prices can’t be beat.
As infusion lines are gaining momentum in the wedding world, many brides will now have the chance to make their big day even more special by wearing a designer gown. White by Vera Wang, offered exclusively at David’s Bridal, contains a wide range of gorgeous wedding dresses that run from $728- $1348
While Vera Wang may be one of the first designers to take the plunge, she certainly won’t be the last. Zac Posen is generating plenty of buzz as he toils away at his own bridal diffusion line to be released in winter 2014 at David’s Bridal.
Designers Launching Soon:
Kohls
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