“BBDO Germany claims they placed “thousands” of these custom towels in parks and other public grassy areas all over Germany ahead of the summer season to prompt Deutschlanders to shave (and nick) their nether regions. The stunt just won the agency a Media Bronze Lion for “best use of ambient media, small scale.”’
Have you shaved today? That is what Gillette wants to know. So just to remind you, they have created these towels in case you forgot.