Businesses succeed when customers are excited, and creating more engagement increases excitement. During this pandemic, where face-to-face encounters have drastically reduced, and technology is at the forefront, the onus is on business owners to find innovative ways such as using a QR code to keep customers engaged and excited. In this article, you shall be exposed to some other clever ways to make your business more engaging.
The four “I”s
Customer engagement objectives can be expressed in four “I”s: interaction, involvement, influence, and intimacy. If you can successfully address these objectives as a business owner, you will understand the customer better and provide them with the best solutions you have to offer.
Conduct customer surveys
Your customers are the lifeblood of your business, and you must be quick to adapt to their needs to provide the solutions they require. The only way to do this is by conducting customer surveys and using proper analytics to decipher the data it will provide. This will provide vital information needed to implement changes or help in making decisions.
Getting a customer to complete a survey can be tricky, so you must be creative about the entire process; if not, you will further delineate the customer. One way to go about this is by placing a quick poll on your social media channels after a customer places an order. A PWC study indicated that 54% of businesses identify customer engagement as a strategy that can define innovation.
When clients purchase your products or services, they are buying because of the solution it provides. The more unique a solution is to a client, the more attached they get to it. It may sound challenging to personalize products or services to every client, but it is possible. The information you gain from the customer surveys can help you in this regard. You can begin by grouping customers with similar needs and then personalize their solutions for them. Though it may sound costly, customer satisfaction will lead to repeat sales and expand your customer base.
Unique product packaging
First impressions, no matter when they are made, are difficult to overturn. To validate this point, a report from a study conducted by the American Psychological Association indicated that it takes only 39 milliseconds for a person to form a first impression about someone or something. Now, this is a significant piece of information as a business person. Appearance does matter, and as such, you should package your products or services in a unique manner that will create a great first impression.
Focus on value creation
The most crucial aspect of your product or service is the value to the customer. The solutions that your product or service offer is the reason why customers purchase it. This is the genesis of brand loyalty, which is created through customer satisfaction. It helps increase your customer base as your loyal clients begin to recommend your business to people who need similar solutions. So, stick to your core business and focus on increasing value for your customers.